American Eagle launches campaign against eating disorders

Aerie’s swimwear campaign highlights the “perfectly imperfect” parts of women.

Iskra Lawrence, is urging all women to celebrate their bodies in this PSA posted on the company’s Facebook page.

Aerie is donating $1 to the National Eating Disorders Association for posting an unretouched photo in swimwear using the hashtag, #AerieREAL.

Target has also launched a body-positive campaign. Click here for details.