Millions of Americans set out Wednesday in search of the perfect hot chocolate — it was National Hot Chocolate Day, after all.
In Pittsburgh, a destination for many on their winter beverage hunt was The Milk Shake Factory downtown. The shop, which also has a location in South Side, served up half a dozen different hot chocolate drinks all day — and they were buy one, get one free!
Dona Edwards, The Milk Shake Factory’s company president, chatted with RabbleVID’s Hillary Maglin about the special deals the store was offering to hot chocolate and ice cream connoisseurs.
The buy one, get one menu is made up of six different drinks: peppermint, salted caramel, mocha java and classic hot chocolates, a hot chocolate float and a hot chocolate milk shake.
When asked why The Milkshake Factory was running such a fun promotion for National Hot Chocolate Day, Edwards got right to the point.
“It’s so close to Valentine’s Day, and we want to promote our chocolate,” Edwards said.
The shop, which began as a chocolate store, gets incredibly busy before Valentines Day each year. Many Pittsburghers consider The Milk Shake Factory their “go-to” for holiday sweets.
Another reason the shop ran a special promotion for the hot chocolate holiday, Edwards said, is an identical deal on Light Up Night in November brought in a flood of new customers.
“It went so well that we wanted to repeat it,” she explained.
And the repeat was successful — hot chocolate, milkshake and candy enthusiasts crowded the downtown location around lunchtime Wednesday, many of them leaving with bags of candy and trays of multiple drinks.
After sampling a creamy hot chocolate shake, Maglin asked Edwards about her all-time favorite Milk Shake Factory treats.
“The mocha java milkshake is one of my favorites. Also the classic vanilla,” Edwards revealed. “But my favorite chocolate is our pecan caramel terrapin, which is a layer of caramel, a layer of pecans and covered in chocolate. It’s delicious.”
The National Hot Chocolate Day BOGO promotion runs until 10 p..m Wednesday. Both Milk Shake Factory locations are open from 11 a.m. til 10 p.m. Sunday through Thursday, and til 11 p.m. Friday and Saturday.
Find out more about The Milk Shake Factory here.