Whole Foods prices drop on first day of Amazon ownership

A trip to Whole Foods may no longer cost your whole paycheck, Bloomberg reports.

Amazon recently purchased the grocery chain, and on Monday, Amazon’s first official day of ownership, prices at the market were slashed up to 43 percent.

Whole Foods and Amazon announced on Twitter Thursday that the objective under new ownership is to make high-quality health food available to everyone — even those on a budget.

According to Bloomberg, popular Whole Foods items like bananas, apples, salmon and rotisserie chicken boast the biggest price drops.

“Price was the largest barrier to Whole Foods’ customers,” said Mark Baum, a senior vice president at the Food Marketing Institute, an industry group. “Amazon has demonstrated that it is willing to invest to dominate the categories that it decides to compete in.”

So far, foodies who frequent the health food giant aren’t exactly mad about the new prices on their favorite products.

While many of Whole Foods’ products are still more expensive than those of traditional grocery stores, even after the cost cuts, the company hopes cheaper prices will help them beat competitors like Costco, Wal-Mart, Target and local supermarkets.

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